Maricopa orthodontists Tyler and Dustin Coles rooted their business in the community when the city was in the midst of historical growth.
“During the housing boom of the mid 2000s, we noticed that there was no orthodontist in Maricopa,” Tyler Coles said. “We decided that it would be a great place to start a practice that could grow with the town.”
For the past 12 years, the Coles have treated over 10,000 patients in Maricopa and their four other locations.
The family’s local office is unique, with cool, slushy drinks and warm, baked cookies ready for patients while they wait.
“We like to think of ourselves as the one orange in the sea of apples,” said Dustin Coles.
Dustin said the recognition they have received for their intricate work is as individualized as the clients they treat.
Premier Orthodontics offers traditional, metal braces, clear aligners, as well as oral surgery and other teeth-straightening options.
“Our practice has won an award from Invisalign for treating the hardest case in the country,” Dustin said.
In addition to its day-to-day operations, Dustin and Tyler said they like to give back to their community through charity work.
“We also have pledged to treat 100 kids a year pro bono, through the Smiles Change Lives foundation,” Dustin said. “It’s our way of saying ‘thanks’ and helping those in need.”
Premier operates out of Chandler/Gilbert, Casa Grande, North Phoenix/Scottsdale and Central Phoenix. Coles said Maricopa customers can visit any Premier office if they need to be seen while visiting the Valley.
“We love what we do, and that we are here to serve the people of Maricopa for the long haul,” Dustin Coles said.