City solicits input on logo design

The city of Maricopa’s branding process has been moving forward and, in addition to the focus groups participating in this process, the city is asking for community input. You can provide your thoughts and preferences on possible logo designs by visiting www.maricopamatters.com before Dec. 21. Utilizing your input, the final brand, including the logo, will be selected at a City Council meeting in February.

Keep in mind, when you are commenting on these designs, you should not only consider the concepts as a whole, but also the style, colors and tag lines as individual elements. The impressions, or feelings, each design conveys to you is also important to the process – so please note this in your remarks.

Pat Davis Design Group has been working with city of Maricopa staff and local community members since June to develop a brand that is reflective of the needs and desires of the community. They also had to recognize that this brand will identify Maricopa to future residents and business owners outside the city.

In order to gain an understanding of the feelings, desires and general makeup of the local population, Pat Davis Design Group administered a city-wide survey that received an overwhelming response rate of 26 percent. Then they conducted a series of advisory groups in which they interviewed community stakeholders one-on-one to find out more about their impressions of Maricopa and desires for its future. This information gave way to the creative process, which included the drafting and designing of brand concepts that were refined based on focus group comments.

Note: Click on arrows below logo to see all three design concepts.