Internet strategist to help local businesses increase exposure, revenue


Jason Baer is the founder of an award-winning interactive marketing agency, Mighty Interactive, and director of strategy, marketing and media for the marketing communications firm Off Madison Ave. He has worked with more than 700 companies around the country, and on Monday, he’ll be adding Maricopa businesses to that list.

Baer (click here for bio) is the keynote speaker at a Maricopa Chamber of Commerce-sponsored seminar Monday at 5:30 p.m. at Oasis Life Church, 19756 N. John Wayne Parkway, Suite 108. The rescheduled event was originally scheduled for Nov. 27.

Baer is going to discuss three ways to use the Internet: to create action, interest and awareness.

His presentation will include sections on using the Web to market to current customers, featuring tips for appropriate software and marketing programs, and provide real case studies of Mighty Interactive clients.

“We’ll also talk about what makes a Web site successful, easy ways that you can transform your Web site from a loser to a winner, and how to evaluate your site’s effectiveness,” according to Baer. “We’ll cover the huge field of search marketing and how to harness the awesome power of Google and Yahoo! to drive the right traffic to your site, and how to convert that traffic into customers.”

For more information or to register for the seminar, click here.

Editor’s note: Baer is quoted in the upcoming issue of Entrepreneur Magazine.
Click here to read his tips on utilizing Wikipedia.

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