In becoming a partner, Lexus has been named the “Official Vehicle of APEX Motor Club.”
APEX has 150 members. As Phase 1 on the 280-acre project on Ralston Road, which opened in April, the club completed 2.3 miles of track, available seven days a week to members and guests. Phase 2, which is to start this year, includes a second racing circuit to connect to the current circuit for four miles of racing surface. Also to come are garage condominiums, a clubhouse with restaurant, locker rooms, swimming pool and multipurpose building.
“We couldn’t be more thrilled with the alignment between Apex and Lexus,” said Matt Williams, managing partner of APEX Motor Club. ‘The Lexus brand understands the unique opportunity that we offer enthusiasts as well as the value of incredible experiences. Their passion for performance vehicles and memories made at the track mirror ours in every way. We look forward to showcasing the Lexus products as well as continuing to work collaboratively in developing new track-based adventures for enthusiasts.”
As part of the Lexus sponsorship, APEX Motor Club will host Lexus VIPs and customers from all over the country. Lexus “RC F” and “GS F” performance vehicles will be available for use on track by members, their families and their guests. New Lexus signage already greets members and guests on the track, in the clubhouse and at the main entrance.
“Lexus and APEX Motor Club share the common goal of providing luxurious and exhilarating experiences for their guests,” said Lisa Materazzo, vice president of Lexus marketing. “Lexus has always been committed to providing a dynamic driving experience in all of its vehicles, and this great partnership will continue to allow us to demonstrate that.”
In January, Lexus and Apex will host groups of VIP bidders from Barrett-Jackson for a unique on-track driving experience prior to the “World’s Greatest Car Collector Auction.” Barrett-Jackson’s annual Scottsdale event begins Saturday.
APEX Auto Club members consist of snowbirds, racing enthusiasts, car lovers and even some who’s who in the racing world. Notable founding members include Indy Car driver and NBC Sports Racing commentator Paul Tracy, two-time Indy 500 winner Arie Luyendyk and avid car collector and the CEO of the “World’s Greatest Collector Car Show,” Craig Jackson.