Each year hundreds of Maricopa residents lace up their shoes, hop in their cars and drive countless miles to the Valley to purchase designer brand fashiones such as Nike, Ed Hardy and Echo.
Maricopa residents Tammy Smith and Jessie Adams are hoping those residents would rather drive to the other side of the tracks than out of town. The couple are the owners of Maricopa’s newest designer fashion and accessory store, Jesta Fashion Ware, which is located at 19439 N. John Wayne Parkway or just past the tracks on the left.
“Being on the other side of the tracks is our biggest challenge,” Smith said. “We hope once we get the word out people won’t mind driving to check us out.”
The couple opened the store at the end of January.
“Until we opened there wasn’t really a place in town to get designer fashions,” Smith said. “We hope this is something that will fill a need in the community.”
The store features clothing, shoes and accessories from popular brands like Nike, Mecca, Rockawear, Dereon, Ed Hardy, Coach, Perry Ellis, Echo, Polo and more. Prices range from $20 to $80.
“We have a mid-sized inventory, but, if there is something you want, we can always order it,” Smith said.
Currently the store in in a joint partnership with the Maricopa Auto Spa, meaning the businesses share one common office space. However, as the popularity of their business grows, Smith said they hope to open their own dedicated store front.
“It has always been a dream to own a fashion store,” Smith said. “I hope to grow that dream with the city and residents of Maricopa.”
At a glance:
Name: Jesta Fashion Ware
Address:19439 N. John Wayne Parkway
Hours:11a.m.-5 p.m. Mon.-Sat.
Photo by Ash Friedrich