Record demand for quality pre-owned vehicles has created a critical shortage of used inventory at Freeway Chevrolet.
“Used values are high right now due to the shortage of inventory,” said Michael Broadway, Freeway’s general sales manager. “When you combine that with the biggest new car incentives of the year, it’s a win-win for the customers and for us.”
So in order to build up the used car inventory for the spring/summer selling season, Broadway and his team will be conducting the First Annual Presidents Day Trade-In event.
This Presidents Day weekend, Freeway will be offering 120% of Kelley Blue Book on trade ins*.
“When you combine that with savings of up to $15,000 on Silverado and $10,000 on Trax and Equinox, it’s a perfect storm for consumers,” Broadway said. “And we have excellent inventory of all the 2020 Chevys, including Silverados, Equinox, Traverse and Trax.”
In order to accommodate the influx of Trade-ins, Freeway has covered a portion of its lot for express appraisals. Used Vehicle Director Raymond Bequet will have a team of appraisers on duty with hand held appraisal software to quickly calculate values for customers.
Bequet said, “Time is money for us and for our customers, and the goal is to trade for 100 vehicles during this four day event.”
In addition, a full range of financing options will be available, regardless of credit score, with rates as low as 0%. Broadway emphasizes that this event will end promptly at close of business on Presidents Day (Feb. 17). They are expecting a huge turnout, so appointments are highly recommended, either by calling or book online at FreewayChevy.com.
*Some restriction apply, See dealer for details