Firestone replacing Fletcher’s after acquisition

Fletcher’s Tire & Auto Service is in the process of becoming Firestone Complete Auto Care.

Based out of Nashville, Tennessee, Firestone is part of Bridgestone Americas. Bridgestone completed its acquisition of Fletcher’s Tire on March 14. The move involved 31 stores in the Phoenix and southern Arizona markets.

“We’re currently in the process of converting the locations to the Firestone Complete Auto Care store brand,” Bridgestone spokesperson Susan Steeno said. “We expect that work to be completed within the next 90 days.”

Fletcher’s Tire moved into the Maricopa Fiesta plaza in late 2005.

For now, the signs still say Fletcher’s. A week after the Firestone acquisition, owners James and Charlotte Refvem applied for permits to replace signage at the Maricopa location, 20926 N. John Wayne Parkway. The application is under review.

The Bridgestone network includes Firestone Complete Auto Care, Tires Plus, Hibdon Tires Plus and Wheel Works brands, as well as Bridgestone dealers, making it the largest tire and rubber company in the world.

Steeno said Firestone providres automotive maintenance and repair, including “engine work, transmissions, batteries, heating and cooling systems, brakes, radiators, tune-ups and inspections; plus extensive tire offerings, including complete Bridgestone and Firestone product lines along with related tire services like rotations and alignments.”

She said the acquisition gives consumers more access to the company’s products and services and builds more equity in the brands.

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