Maricopa’s most cursed-at highway has sparked a new trend: vanity plates. Some pass. Some don’t. Here’s why. 

State Route 347 has a well-earned reputation among Maricopa commuters for daily gridlock and frequent crashes. Now, some drivers are taking those frustrations straight to their license plates. 

On any given day, you might spot a car marked UGH347 crawling down the highway or an IH8347 making the road part of its personality. You might even see someone wearing a 347SUX license plate t-shirt from the local vendors at CVS. But not every attempt at plate-based commentary makes it to the field of public view. 

The Arizona Department of Transportation keeps a rolling list of rejected personalized plates. Of the more than 58,000 denials, three combinations referencing “347” were recently turned away: PHK347, FTHE347 and BLWN347. 

Officials say the three plate requests ran afoul of Arizona Administrative Code 17-4-310, which prohibits plates that are sexual, obscene, profane, express contempt toward a class of people, or refer to drugs or alcohol. 

Plenty of other rejections aren’t about roads at all: clever spellings of curse words, coded body-part references, jabs at political parties. A Phoenix-based team sorts through them all, tasked with keeping Arizona’s plates clean. 

“There’s a line between expressing frustration and crossing into profanity,” an ADOT spokesperson told InMaricopa. “Our review process enforces that line.”

Her plate reads simply: FIX347. 

“Three-forty-seven is a conversation I take everywhere with me,” Proctor told InMaricopa. “The plate is a way to keep that conversation at the forefront. It’s motivation. We’ve had some incredible wins and some setbacks. It keeps me grounded. In anything worth doing, there are setbacks.” 

Proctor said her plate isn’t about mocking the road, it’s about pushing for change. 

“It’s not because I hate the road,” she said. “It’s because I want it in a safer state for everyone. We still have to be vigilant until it’s done. What’s happened with the community over the last few months has been so profound but we’re not done yet.” 

Even when construction is complete and traffic moves freely, Proctor doesn’t plan to change it.

“Maybe it won’t ever be FIXD347,” she said. “I didn’t fix it. It’s a huge undertaking. We’ve done so much as a team, it’s incredible. I gotta stay focused. We have to make sure that we get this thing constructed.” 

For other drivers looking to vent, there are still options. Plates like LOL347, WHY347 and 347SOS remain available on ADOT’s personalized plate portal, AZMVDNow.gov. Somehow, no one has claimed LUV347 either. 

But “not available” doesn’t always mean a plate is already on the road. 

“‘WTF’ would not be allowed in any situation or combination,” the ADOT spokesperson clarified. “If a plate is shown as ‘not available,’ it does not necessarily mean a plate has been issued or rejected. It could be that a combination of letters and numbers is simply not available or allowed.” 

When questionable plates slip through, ADOT says the Motor Vehicle Division can review them later, often after a concerned motorist calls them out. 

“If or when questions or complaints arise about an already approved plate, we’re typically made aware by concerned individuals and review and possibly revoke the plate,” the spokesperson added. 

Now, here’s full list of rejected, “not available” and available SR 347-themed plates:  

Rejected plates 

• PHK347
• FTHE347 
• BLWN347 

Taken or blacklisted plates

• WTF347 
• IH8347 
• FIX347 
• EWW347 
• LOL347 
• 347SUX 
• UGH347 

Available plates 

• LUV347 
• 347LUV 
• 347OMG 
• 347LOL 
• 347SOS 
• WHY347 
• NVR347 
• WUT347 
• BAD347 
• HLP347 
• SR347 

Political rejections 

• FHOBBS
• LIBSUCK
• LIBSUC
• LIBSSK
• FULIBSS
• EWLIBS
• H8LIBS
• IH8LIBS
• LIBLSUK
• LIBSSUC
• LIBSSUK
• LIBSUX
• FLIBS
• FU LIBS
• FKLIBS
• FOLIBS
• FU2LIBS
• HTLIBS
• TRUMPSX
• FQTRUMP
• FTRUMP
• FCTRUMP
• FCOVID
• FUTRUMP
• FUTRUMP
• FYTRUMP
• FKTRUMP
• FKUDEMS