What the heck is SEO and how does it help business?

If you have a business and website you’ve probably heard the term SEO, but you may be unclear about what it is and how it works.

Let’s start with the basic definition: Search Engine Optimization (SEO) is exactly what it sounds like – making your site as favorable to being found by search engines as possible.

If you’re expecting your website to draw in customers and create business for you, you want to rank as highly as you can on the big sites like Google, Yahoo, and Bing for search terms in your industry.

You need great, relevant content on your site and active participation on the Internet. It can take time to see results – sometimes quite a long time – but those with patience, dedication and stamina often win.

What makes great Web content?

First, it has to be interesting to your audience. You need to include keywords that help search engines tie to your industry. There is a fine balance, though, between creating content that pleases people and content that pleases search engines.