InMaricopa looking for needy non-profits

When the economy falls, often those most affected in the community are non-profit agencies. During economic hardships these organizations tend to see a dramatic increase in the number of people needing help and a dramatic decrease in the number of donors.

To help offset this burden in 2010, InMaricopa is continuing a program it started last year of awarding deserving non-profit agencies an advertising stimulus package, which will include free advertising in InMaricopa News, InMaricopa The Magazine and InMaricopa.com. A different charity will be “adopted” each quarter whereas one nonprofit was awarded the prize for all of last year.

“One of the most important elements of any successful business — for-profits and non-profits alike — is the execution of an effective marketing plan,” said Scott Bartle, publisher of InMaricopa. “Whether the goal is to launch a new program, recruit more volunteers or raise more money, we look forward to helping worthwhile charities beat the recession, and not only accomplish their goals in 2010, but have a lasting impact on Maricopa for years to come.”

Carrie Vargas, director for OLC School for the Arts, was last year’s recipient. “I think there is a ton of value in having the opportunity to tell our story,” Vargas said. “It got our name out there and people started to hear about us. We got calls and we got traffic; it was great.”

Non-profit organizations interested in applying for the advertising package must submit a request in 100 words or less describing why their organization is deserving of the advertising-stimulus package by Feb. 15. The decision will be made, in part, based on how the charities will leverage the benefits and what impact it will have on the community.

Applications can be downloaded from the “Advertise” page on InMaricopa.com or by calling 520-568-0040, ext. 5.

Staff photo