You don’t need to wait months for your home to sell if you’re prepared to actively implement a strategy to sell your home now.
This is a recession, which means you’re going to have to put in a little bit extra to get a solid, fast sale. This article gives you a basic weekly sales plan that will have your home sold in only three weeks.
Week 1 – Preparing your home and tweaking your advertising campaign
If you haven’t done so already, get your house in tip-top shape. This means repairs and generally sprucing the place up. If you need to, you can hire some up market furniture and plants to make it as attractive as possible. A quick paint job will also be useful. Make it impressive!
This week will also consist of placing a few, highly optimized advertisements. You can advertise in as many places as you are comfortable with, but keep in mind that local websites and other media sources are often the best bet. Try to avoid ‘normal’ sales copy that bores people to death. Be a salesperson and make it exciting!
Week 2 – Pampering your buyers and presenting with style
There is nothing more convincing to home buyers than meeting the seller face to face. It builds trust and gives you an opportunity to ‘scope out’ the other party. You need to try to give the impression of high confidence in both your property and your price. Don’t show any signs of desperation. People know that we’re in the middle of a recession, and they know that homeowners are hurting.
As weird as it might sound, showing prospective buyers your house in the early evening generally relaxes the mood and allows for more casual exchanges. Don’t be afraid to get personal with them. After all, they’re the ones who want to move into your house!
Week 3 – Offers, dropping the price and rejection
If you’ve placed effective ads and presented your home in style, by the third week you will be getting some serious offers. If not, you’re doing something wrong, or maybe just asking for too much money.
Be aware of buyers trying to undercut the true value of your home. Yes, this is a recession, but you don’t have to accept any bids that would have been considered a joke six months ago. Sometimes rejection is the best way to go.
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